Yes, even with NEPA wahala and noisy background generators.
When I started sharing my life and meals online, I had no grand plan. I didn’t wake up one day and say, “I want to be a content creator.” I was just a woman trying to cook for her husband, eat good food, and document her life in a way that felt meaningful.
Over the years, that simple decision turned into a full blown career. And if you’ve ever thought about content creation but felt like you don’t have the tools, the location, or the perfect aesthetic kitchen, I’m here to tell you: you can start right where you are.
Here’s how to build a career in content creation straight from your kitchen (even if it’s a tiny one in Lagos with constant generator background noise.)
1. Start With What You Have
You don’t need fancy lights or a DSLR camera to begin. My earliest videos were filmed with basic equipment. Use your smartphone. Natural light is your friend; film near your window or outside when you can.
That old pot that your grandma passed down? Show it off. That plastic tray you use every day? Someone out there will relate. Authenticity beats perfection.
2. Pick a Niche That Comes Naturally to You
For me, it was food, family, and lifestyle. If you love baking, do that. If you’re always organizing your pantry, document it. Maybe you’re the queen of school lunchboxes or you make the best suya spice in your area.
Don’t chase trends, lean into what you do every day. That’s what will make it sustainable and enjoyable.
3. Document, Don’t Overthink
That breakfast you made? Record it. Your baby trying pap for the first time? Capture that moment. You don’t need to cook for five hours to post content. Simple moments resonate deeply.
Content isn’t always about production; it’s about connection.
4. Batch Your Content When You Can
Especially if you’re a mom, batching is your best friend. Pick one day a week to shoot multiple videos or take photos. Cook three meals, change your shirt if you like, and create content for days.
Life can be unpredictable (especially with small children). Batching gives you breathing space.
5. Learn Basic Editing (YouTube and Instagram Style)
Start with free apps like InShot or CapCut. Learn transitions, captions, and music overlays. Over time, you can graduate to more advanced tools, but don’t let editing be the reason you don’t start.
6. Be Consistent, Even When It Feels Quiet
There were months I felt like I was posting into the void. No likes, no comments, just vibes. But I stayed consistent. And every post was a seed. People were watching (even when they weren’t saying anything)
Stay visible. Your audience is building silently.
7. Engage With Your Community
Reply to comments. Ask your followers questions. Make them feel seen. That’s what turns viewers into a loyal tribe.
8. Monetise Smartly
Once your content starts gaining traction, look for ways to monetise:
- YouTube AdSense
- Brand partnerships
- Selling digital products (like ebooks or recipe guides)
- Affiliate links (Amazon, Jumia, etc.)
- Courses or classes (e.g., meal planning, baby weaning)
Even if you’re not yet making money, build your platform like a business from Day 1. Have a clear bio, clean branding, and consistent messaging.
9. Use Your Kitchen as Your Studio
Your kitchen is your content goldmine. Show:
- What you cook daily
- How you store food
- Kids’ lunchboxes
- Market hauls
- Recipe fails and wins
People don’t want perfection, they want real life. And African homes are filled with relatable, colourful, and joyful moments that the world needs to see more of.
10. Tell Your Story. Own Your Voice.
Don’t try to be like someone else. Your voice is your superpower. Whether you speak Yoruba, Pidgin, or Queen’s English; lean into it. That’s how your tribe will find you.
Final Thoughts
If you’re reading this and wondering if your kitchen content matters—it does. You never know who’s watching, learning, laughing, or finding comfort in your videos.
Your everyday life has value. And sometimes, your kitchen, the very place you make food for your family can become the foundation of a global platform.
So open your phone. Hit record. And share your world.
You never know where it might take you.
Have you started your content journey already?
Share your links or ask your questions in the comments below—I’d love to see what you’re creating!
