I was invited to Abuja a few days ago for #StartUpFriday to talk about How To Use Social Media To Grow Your Business. That they could sponsor me and my family from Lagos to Abuja for that topic should show you how serious this Social Media Business is-you cannot afford to not represent your brand on social media because the benefits are immense! When I hear about a brand the first thing I do is Google them. It will be difficult to take them seriously or trust their business if they are either not on social media or their social media presence is very poor. So let’s talk about ways to use social media to sell ya markaet!
But first of all shall we talk about my makeup game on the day of the event? I shared it on my instagram and snapchat and everyone agreed it was totally on fleek! Oshey! I have been practicing and honing my makeup skills, I’ve learnt a lot from YouTube Turorials– I spend hours = money watching those “How To Contour”, How To Fill In Brows”… these tutorials are paying off. I learnt a lot from Isoken on YouTube and when she came to Nigeria we connected. I had the opportunity of attending her makeup class and bam…makeup game upgraded!
This brings me to the first point on how social media can help you grow your brand:
Networking: Most entrepreneurs and businesses are looking for a connection-that one link that would give them what they want. As a business person you cannot underestimate the importance of a good network. There are people you probably may not have access to face-to face but online you can connect and build a relationship (Business or otherwise). I have used my twitter to follow big Madam’s and Oga’s in my industry, engaged them, and I have reaped the rewards.
Showcase: A lot of people complain that social media is just for showoff…I agree. It depends on what you are showing off though. Take advantage of social media like Twitter, Facebook, Youtube, Snapchat, LinkedIn to show off what you do. Showcase your product/service/ideas/brand! You can showcase by connecting with influencers or advertising or being an influencer. I remember when CocaCola sent me personalised bottles of Coke and I placed it on my instagram-they also sent to a lot of celebrities and this was an awesome strategy for marketing their products . If you’ve bought anything because you saw it on social media (Instagram especially) then you understand the power of SM.
Customer Service: Companies like DSTV, SMILE and Co use Social Media to attend to their customers. Whenever I pay for DSTV and I have an issue I tweet at them. Within minutes they respond! I’m always impressed with their customer service. Back in the day I would have to drive to their office but now see how sweet and easy everything is? You can use twitter to give updates about your business, ask your customers for feedback, and generally get to know them and how you can serve better. A business with good customer service will go very far.
These are 3 ways you can use Social Media to improve your business. If you want to see more articles like this please let me know! Free free to ask questions!
