How I Turned My YouTube Hobby Into an Amazing Career—and How You Can Too

Over 10 years ago, I uploaded my first YouTube video. I had no fancy equipment (well, I invested in a basic camera) , no grand strategy—just a passion for sharing my life and Nigerian food with the world. At the time, YouTube was just a fun hobby. I didn’t think it could become what it is today: a platform that’s given me over 1 million subscribers, countless opportunities, and a career I never imagined.

But let me tell you—it wasn’t always smooth sailing.

My First Year: Zero Subscribers, Zero Views

I still remember the first video I uploaded. I was so excited, refreshing the page every few minutes, waiting for the views to roll in. But instead of a viral hit, I got… nothing.

No likes. No comments. No traction.

I started to wonder if this whole YouTube thing was even worth it. But something inside me kept going. I loved what I was doing, and I knew deep down that with the right approach, I could crack the code.

The Turning Point: A Strategy Shift

Fast forward to a year later. I’d learned about the YouTube algorithm, how to create content people actually wanted to watch, and how to keep viewers engaged.

One day, I uploaded a video that finally took off. It wasn’t luck—it was strategy. That one video brought in more subscribers than all my previous videos combined.

From there, I started building momentum. I invested in better equipment, worked on my editing skills, and fine-tuned my content strategy. Slowly but surely, my channel grew.

Lessons From the Journey

Over the years, I’ve learned that YouTube success isn’t about luck or going viral. It’s about:

Creating valuable content: What does your audience want? Give them that—and more.
Consistency: Showing up even when the views are low.
Understanding the algorithm: YouTube rewards those who keep viewers engaged.
Monetization strategies: Your channel isn’t just for views—it can be a full-fledged business.

Today, my YouTube channel is a Money Making brand. It’s brought me opportunities I never dreamed of—from brand partnerships to speaking engagements to financial independence.

Why I Created The Business of YouTube Masterclass

When people ask me, “How did you do it?” I always say, “It’s not magic—it’s strategy.” That’s why I created The Business of YouTube Masterclass.

This isn’t just another course. It’s the blueprint I’ve used to grow my channel to over 1 million subscribers and turn it into a thriving business. I break down: