P & G LAUNCHES ITS DRIEST DIAPERS, PAMPERS BABY DRY!

Christopher Fuchs, Associate Director, R&D Baby Care Europe Middle East and Africa, P&G; Dakore Egbuson Akande, Nollywood actress; Iphie Chuks-Adizue, Brand Manager, Pampers and Omotola Jalade Ekehinde, Nollywood, actress/brand Ambassador, at the launch of the newly improved Pampers Baby-Dry held at the Pampers Manufacturing Plant, Agbara, Ogun State

Procter and Gamble, Nigeria’s leading producer of consumer goods and makers of Pampers baby diapers launched an improved Pampers Baby-Dry into the baby care market. I was at the launch which took place at the P & G plant in Agbara, Ogun State. There was a product demonstration which showed how pampers keeps dry and explanations on how safe it is for babies. 

Christofer Fuchs, Associate Director R&D Baby Care Europe Middle East and Africa, Procter and Gamble, while addressing mothers and members of the media, said that Pampers is, committed to the healthy and happy development of babies.

In his words: “Our newly improved Pampers diaper is borne out of extensive research and development, consumer studies and continuous feedback from consumers. We do this to ensure premium comfort for our babies and consequently contribute to the happy and healthy development of babies”.

“The latest improvement to our Pampers diapers is the new stretchy sides. We understand that babies’ tummy expands as much as 8cm during the night. This makes diapers loosen and leakage occurs. With our new stretch feature, Pampers expands and relaxes with the baby’s tummy, thereby efficiently preventing leakages. In addition, the super gel in the diaper locks wetness away better than ordinary diapers, keeping the baby comfortable all night”, Christofer added.

Also commenting on the new innovation, Iphie Chuks-Adizue, Brand Manager Pampers Nigeria said, “more than 50 million babies experience the comfort and dryness of Pampers every year worldwide, so with our latest improvement, Pampers Baby-Dry which is similar to our UK offering as you may have noticed, provides superior dryness for our babies and adapts to the baby’s shape and movements for a good night’s sleep and a great next morning. One Pampers diaper is guaranteed to keep your baby dry throughout the night”.

A tour of the facility and demonstrations on the absorbance capabilities of the new Pampers provided participants the opportunity to experience the Pampers innovation first hand.

Reacting to the product demonstrations at the launch, popular Actress and mother, Dakore Egbuson-Akande applauded P&G on the newly upgraded product. She said: “P&G has absolutely outdone itself this time. I must confess that this new Pampers beats my expectations. Having used the product for my baby, I encourage all mothers to try it, because it is truly effective at keeping my baby dry and comfortable”.

The 4.8 billion naira Pampers manufacturing plant was commissioned in March 2014, generating over 2000 direct job and boosting consumer goods production in the country.

The new Pampers Baby-Dry is available in all major shops, markets and retail outlets across Nigeria

Christopher Fuchs, Associate Director, R&D Baby Care Europe Middle East and Africa, P&G demonstrating absorbency capabilities of Pampers Baby-Dry

Dakore Egbuson Akande, Nollywood actress; Iphie Chuks-Adizue, Brand Manager, Pampers and Omotola Jalade Ekehinde, Nollywood, actress/brand Ambassador, at the launch of the newly improved Pampers Baby-Dry held at the Pampers Manufacturing Plant, Agbara, Ogun State

Ridwan Sorunke, Corporate Communications Oficer, P&G; Dakore Egbuson Akande, Nollywood actress; Iphie Chuks-Adizue, Brand Manager, Pampers and Christopher Fuchs, Associate Director, R&D Baby Care Europe Middle East and Africa, P&G, at the launch of the newly improved Pampers Baby-Dry held at the Pampers Manufacturing Plant, Agbara, Ogun State.